KNOW THE VALUE OF EVERY MEMBER

Get the metrics you need to make better decisions for your membership.

Get Instant Access to the Membership Retention & Lifetime Value Calculator (FREE for a limited time)!


Know exactly how much money you make from each member so you can justify marketing costs, team investments, and more.

This one calculator will take 3 simple numbers and turn them into 8 important membership success metrics.

Get free access to the calculator and a simple tutorial video.

If you want a membership that grows month after month, you need to know exactly how much money you make for each member.

You don't have to be a numbers person to have the data you need!

Retention & Churn Rate

MRR Changes

Avg. Length of Stay


What's the value of knowing...

• how much you can spend to get a new customer.

• how your retention rate is impacting your revenue.

• how many months a typical member stays.


Calculating these numbers doesn't have to be complicated.

If you know your member number and membership price, the calculator takes care of the rest.


YES! I WANT TO KNOW MY NUMBERS..

Meet Shana Lynn

Community Retention Consultant

She leverages her unique blend of time-tested community-building principles with modern, data-backed tactics. Her systems-based approach simplifies retention while making room for those personalized, standout moments that customers love.

With over 10 years of experience, Shana is a sought-after speaker, consultant, and guest expert. Soak up her latest insights on her podcast, Community Creators with Shana Lynn.

What membership owners are saying about working with Shana...

"We had great retention, 96%, but we implemented so much because of what we learned from Shana that has made such a difference in our onboarding experience for our teachers and the entire membership experience overall. Our retention has never been higher."

- Caitlin Mitchell

"My Director of Community got to work with Shana and learn some new strategies and insights and processes that we have absolutely applied to our community. We've seen amazing results."

- Amy Porterfield

"We were just getting a few members in each month and the sort of same amount of members were leaving. Now, we have the most members we've ever had and the business is the most profitable it's ever been."

- Jaryd Krause

"Before we started working with Shana our average retention rate for our membership was 88%. Now our average retention rate is 92%. More importantly, we’ve increased the lifetime value of each member by 50%."

- Kara Loewenthiel

"My community manager’s eyes were opened in brand new ways on how my entire business fit together and how important her role as my community manager was to the welcoming, onboarding and overall experience of our members. Our retention went up and I was 100% satisfied with my investment."

- Leslie Vernick

Don’t let not knowing your numbers keep you from scaling.

Discover your 8 key membership metrics for free!